After a breakfast meeting with some influential real estate professionals, Bear is convinced that 'Brand London' requires a re-boot.
As the capital's new, self-appointed brand ambassador, Bear takes it upon himself to debunk some of the myths around crime, UK politics, and anti-business taxation policies that are holding back overseas investors.
Bull is only too happy to spell out the reasons why London is ranked 2nd in the St Bride's World Cities Index 2026.
But he is also spots an opportunity for 'home-grown' investors to seize the moment, whilst some of the overseas players sit on their heels.